Episode 1
Why Great Software Brands Don’t Need Simpler Stories
Most rebrands don’t fail because the design is bad.
Watch on YouTube→Shallow DeepDive
A deep-ish dive into the shallow world of branding, advertising and creative.
Short videos with Joe Qualls on the parts of brand, web and advertising worth thinking about twice. New episodes join the series as we make them.
Episode 2
How Do You Rebrand a 130-Year-Old Organisation?
A lot of organisations tell us the same thing.
Watch on YouTube→Episode 3
People Don’t Buy Technology. They Buy Relationships.
Technology companies love talking about features.
Watch on YouTube→Episode 4
Should You Build Your Own Website? (Sometimes, Yes.)
DIY website builders have never been better.
Watch on YouTube→Episode 5
The website as the first meeting
Most professional-services websites read like the same brochure. That's a choice, and it can be unmade.
Watch on YouTube→Episode 6
Strategy first, or you pay for it twice
Skip strategy and you don't skip the decisions. You just move them somewhere more expensive.
Watch on YouTube→Episode 7
Our position on AI should be boringly clear
The strongest thing an agency can say about AI is also the most boring: here's what we use it for, here's what we don't, and here's who stays responsible.
Watch on YouTube→Episode 8
Your brand has to be legible to people and machines
Your website used to have one reader: a person. Now search systems and AI assistants read the same pages, pull your claims, and answer questions about you before anyone clicks.
Watch on YouTube→Episode 9
The faster the tool, the better the brief needs to be
AI didn't kill the brief. It just made a bad one fail faster — and in public. A loose brief used to make a slow problem; now it makes twenty wrong things before lunch, and that looks like speed right up until the review starts.
Watch on YouTube→Episode 10
Brand guidelines need an AI chapter
Most brand guidelines explain how to use the logo. Almost none explain how to use the brand inside the AI tools your team already has open.
Watch on YouTube→Episode 11
AI content still needs a point of view
AI made it easy to publish. It never made it easy to say something worth publishing.
Watch on YouTube→Start here