Fair questions, straight answers
The questions clients actually ask us, answered in plain English. No jargon, no homework, and the short answer always comes first. For opinions and rants, see Offbrand; this desk is for getting unstuck.
- No. 01 Files Which file type do I need? Most file questions are really output questions. Where the artwork is going decides the file it needs. Read the answer →
- No. 02 Files What is the difference between raster and vector? Raster images are built from pixels. Vector artwork is built from instructions. That one difference explains most fuzzy-logo problems. Read the answer →
- No. 03 Colour Why do colours look different in print? Screens make colour with light. Printers make it with ink. Pantone gives everyone a named standard to aim at. Read the answer →
- No. 04 Print What are bleed, trim and safe area? Print has a way of punishing vague decisions. Knowing where the cut falls fixes most of them before they happen. Read the answer →
- No. 05 Brand What should be in our brand guidelines? A brand guide should not be a museum. It should be a working agreement that helps people make things. Read the answer →
- No. 06 Type Can we use any font we like? Fonts look like design decisions. They are also software, licensing and performance decisions. Read the answer →
- No. 07 Web Should we use a website builder or hire a studio? A builder and a studio are not rivals. They are answers to different questions, and the right one depends on what your website has to do. Read the answer →
The quick ones, like cost, timing and how we work, live in the FAQ on the contact page.
Still wondering?