Flexible workspace, made easier to navigate.
- Client
- Knotel
- Location
- New York, NY
- Program
- Complex Offer Clarity
- Deliverables
- Strategy, Branding, Web design, Print
The work
In the know, with Knotel.
Client overview
Going up against the giant
Knotel delivers best-in-class flexible workspaces and services for companies and owners in Europe and North America.
Competing with industry giant WeWork (at the time, at least) was a major undertaking for anyone. Knotel came to us to polish the image of their shared-office product, and to introduce the market to their newly launched direct real estate play.
Digital wayfinding
QRs before Covid
Knotel needed a quick and easy way for potential lessees to learn about their office spaces. We built a website solution where agents could spin up a simple page with images and details for any available space they wanted to market.
The CMS automatically generated a QR code for signage, plus a short URL (kno.tel/xxx) that could be shared in a text or on social.
Portable workspace information, before QR codes were everywhere.
Outcomes
What changed.
- Physical-to-digital layer
- Campaign materials
- Portable property information
From brief to result
The thinking behind the work.
The brief
Make workspace information portable, quick to update, and easy to access from the places people were already standing.
The move
Campaign materials, banners, and digital wayfinding that connected the physical site to live information.
The result
A practical communications layer for a fast-moving workspace brand.
