← All work
Retail / campaign system
Retail campaign work with the volume turned up.
- Client
- Westfield
- Location
- Sydney, NSW
- Program
- Launch & Campaign
- Deliverables
- Campaign, Retail, OOH, Creative direction
The work
Built for foot traffic.
Designed to be read in motion, at a glance, in passing.
Outcomes
What changed.
- OOH hierarchy
- Retail touchpoints
- Fast-read messaging
From brief to result
The thinking behind the work.
The brief
Create campaign materials that could be understood in motion and still feel like an occasion.
The move
Bold hierarchy, direct messages, and a system that could scale from screens to physical retail touchpoints.
The result
A practical campaign language designed for attention in public space.
