Essential-service communication, made visibly clear.
- Client
- NSW Ambulance
- Location
- Sydney, NSW
- Program
- Launch & Campaign
- Deliverables
- Brand identity, Commemorative mark, Applied design
The work
A milestone, marked.
Pro bono
125 Years of Care
We had the privilege of designing the “125 Years of Care” logo for the 125th anniversary of NSW Ambulance on a pro bono basis. This project was a meaningful opportunity to contribute to an organisation that has been a cornerstone of care and service in the community for over a century.
The design celebrates the rich history and enduring commitment of NSW Ambulance, while also symbolising its evolution and dedication to providing lifesaving services across New South Wales. It was an honour to be part of such a significant milestone.
Applied
The mark in service
A logo only earns its keep once it leaves the screen. Through the anniversary year the 125 mark turned up everywhere it mattered: struck into pins, stitched onto uniforms, flown over stations and scaled across the city.
When the message is essential, clarity is the whole brief.
Outcomes
What changed.
- Milestone system
- Public-service restraint
- Recognition at a glance
From brief to result
The thinking behind the work.
The brief
Mark a milestone for an organisation whose work is urgent, visible, and deeply trusted.
The move
A direct commemorative language with enough restraint for a public-service context and enough presence to honour the moment.
The result
A design system that respects the seriousness of the service while giving the anniversary a recognisable face.
