All work
Advanced robotics / launch campaign

Where technology meets empathy.

Client
Andromeda Robotics
Location
Melbourne, VIC
Deliverables
Campaign, Exhibition design, Print, Brand collateral

The work

Hello, Abi.

The stand, assembled: Abi’s stage for a first hello
The stand, assembled: Abi’s stage for a first hello
The backdrop: so there is never another lonely day
The backdrop: so there is never another lonely day
Pull-up banners, doing the introductions
Pull-up banners, doing the introductions
Conversation cards: an analogue icebreaker for a digital companion
Conversation cards: an analogue icebreaker for a digital companion
The full deck: every card a question, every question a story
The full deck: every card a question, every question a story
A deeper look at the Andromeda work: why people do not buy technology, they buy relationships. Plays from YouTube when you hit play.
Introduce the robot the way you’d introduce a friend.
Abi, Andromeda's companion robot, waving hello

Outcomes

What changed.

  • Exhibition presence
  • Conversation tools
  • Technology made approachable

From brief to result

The thinking behind the work.

The brief

Introduce Abi, a companion robot for aged care, to rooms full of people who had never met one and were not sure they wanted to.

The move

We built the meeting place: an exhibition stand, a banner system and a deck of conversation cards that let Abi do what she does best, one question at a time.

The result

A first impression as warm as the robot herself, and a stand that turned curiosity into conversations.

From the journal

The best brands are learning to listen better

How the conversation cards turned a first meeting into a way of listening.

Read the musing

More work.

AJ & Co. case study American Express + CBRE case study NSW Ambulance case study

Program / Launch & Campaign

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