← All work
Legal services / digital platform
A law firm that talks business.
- Client
- AJ & Co.
- Location
- Brisbane, QLD
- Program
- Brand Systems & Scale
- Deliverables
- Web design, Web build, Editorial system, Video
The work
Exhibit A.
Make the website feel like the first meeting: direct, prepared, zero waffle.
Outcomes
What changed.
- Platform redesigned and rebuilt
- Insights made editorial
- Firm film cut for the site
From brief to result
The thinking behind the work.
The brief
AJ & Co wins work by being direct, commercial and genuinely invested in its clients’ businesses. The old site said none of that. The new one had to sell the firm the way the partners do: plainly, confidently and with the proof close at hand.
The move
We designed and built a fast, editorial platform: partner profiles with real presence, an insights section the firm can keep publishing without a production line, and a film cut for the homepage that puts faces to the advice.
The result
A legal website that reads less like a brochure and more like the first meeting: clear about who the firm is, quick to the point and easy to keep alive.
From the journal
Human-made is becoming a brand signal
Why publishing real expertise, the way this firm does, is becoming a brand signal.
Read the musing
