All work
Property / pitch campaign

A premium tenant story, sharpened for decision makers.

Client
American Express + CBRE
Location
Dallas, TX
Deliverables
Print, Branding, Campaign, Presentation

The work

Inside the pitch.

NY Host: the official guide of American Express × Host
NY Host: the official guide of American Express × Host
Editorial spreads, image 1 of 4 Editorial spreads, image 2 of 4 Editorial spreads, image 3 of 4 Editorial spreads, image 4 of 4
Editorial spreads
On-site signage & pitch, image 1 of 3 On-site signage & pitch, image 2 of 3 On-site signage & pitch, image 3 of 3
On-site signage & pitch
A premium story, paced for the rooms where decisions get made.

Outcomes

What changed.

  • Pitch narrative
  • Presentation system
  • Premium decision-room craft

From brief to result

The thinking behind the work.

The brief

Create campaign and pitch materials that made a large-scale property story easier to understand.

The move

Editorial pacing, high-contrast presentation assets, and a premium visual rhythm built for rooms where decisions happen quickly.

The result

A more legible tenant proposition with enough craft to feel substantial.

More work.

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Program / Complex Offer Clarity

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